I am confronted, daily, with the question, “Is marketing really necessary?” For years I have had countless sales managers and other executives tell me that it is the face-to-face relationship that really counts– That the salesperson is who does the work to cultivate and close the deal. I’ll be honest, I’ve done a terrible job of marketing for myself. Like many CEO’s, I open my inbox and phone app each morning, and a stream of hundreds of other marketing mail floods my inbox. I delete them all. However, let’s be real– I don’t have time to read them. I also don’t have time to take all of the sales calls that come to me each day. Does this sound familiar? However, today is different. Today I have decided to scale my business. So in short, yes, I am about to start marketing my business with marketing tactics. As the first order of business, I am sharing three reasons why I know marketing is necessary to grow my business.
I started my marketing company, EMKTG, more than two years ago. I make plenty of money without a large staff to focus on sales. I have put only four blogs out there, of which my team members mostly wrote, and as a consultant, my website is simple. Like many other marketing service oriented people, I’ve been so busy with existing clients that I’ve completely neglected to spend time marketing my own company. It has been easier to spend time making money through meetings with existing clients than to spend time to expand my business. However, this day is different. So what am I, a global marketing expert going to do to scale my business?